I’ve been growing my beard for 2&1/2 years now, and I’ve purchased many different brands of beard products during this time. I regret that I did not find Mad Viking products sooner. Some products dried my beard out, others made it feel like I hadn’t even washed it, and still others seemed to help create split ends and dead hairs rather than help prevent. Mad Viking is complete opposite of those. There was a noticeable increase in softness and shine after the first couple of uses. I can use heat on my beard without it feeling dried out and dead, also. I purchased the “raven rom” scent and love it. It’s not over powering, like some I’ve tried, and it lasts all day. I can’t wait to try some of the other scent profiles that are available. 100% would, will, and do recommend to any and everyone that asks what I use.